As competition heats up, retailer has entered a ‘decisive inflection point,’ executive says

By Diane Adam on Apr. 27, 2026

7-Eleven must outpace rising competition and shifting consumer demands to retain its industry lead in convenience retail, parent company Seven & i Holdings Co. Ltd., Tokyo, said during an investor presentation Thursday.

The company said consumer behavior is shifting and is being driven by demand for value, fresh food and digital convenience. Competitive intensity is accelerating, the company said.

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